Product Placement

I watch The Office every week when it's on. I really enjoy the show. Something funny this week:

Kevin is tasked with shredding some documents and he goes on about the shredder he uses -- they show it and it clearly has a Staples label on it. They work for a paper company that's facing hard times because of mega stores like Staples. They often speak ill of Staples. Last week, one character left the company to go work at Staples....

So Kevin shows how it shreds documents, shreds CDs, shreds credit cards.

Then it cuts to a commercial.

For that specific Staples shredder.

Product placement? An apology to Staples for badmouthing them?