buy.com has taken Buick's slogan and trademarked it. Not sure if Buick has dropped it completely....


....or why I care.

I think it made more sense with Buick. But thinking about it further (as I am now, for reasons unknown) none of it makes any sense. What's all good? What the hell are they talking about?

How can it possibly be all good? And what's buy.com got to do with it?