Sunday, August 26, 2001

Ad at Shea Stadium behind the batters box:

"Buick: It's All Good"

It strikes me that Buick is the last car company that can say something like "It's All Good." That's like, "Buick: It's Whassssup!" "Buick: It's the Shiz-i-niz-it!" "Buick: Booyaick!"

Aren't Buicks the cars of the middle-aged middle-class who can't afford BMWs or Mercedes? Who are they looking to attract with the phrase "It's All Good?" Who came up with that phrase? Rather: what ad-man decided to appropriate that phrase? Look at their website for crap's sake. Does that website say, "It's All Good?" No! It says, "Everythings a-okay, Bob. Mary and I will be over for that backyard barbecue just as soon as I mow the lawn and take Timmy Junior to Little League." It's all about neutral colors and blanditude.

I say this to you, Mr. Buick, it is NOT all good! Not a bit all good at all!

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